Course 07 Activity 2: Analysing Print and Non Print Media - Share Your Thoughts
Look up popular advertisements in both print and non-print media. Try to analyse the way men and women are depicted and the activities being carried out by them in the advertisements. (Cue: Look at the products they are promoting, the kind of roles they are playing etc.). Share your observations.
Look up popular advertisements in both print and non-print media.
ReplyDeleteGender discrimination leads to inequality
DeleteWomen doing household chores and men doing masculine activities in ads are old stories ,congratulations to the new breed of advertisers who are putting up the thought of gender equality so beautifully
DeleteFairness creams promoting the skin complexion should be fair is stereotypical. Thanks to the short films being made that women do not need identified with any particular skin complexion
DeleteGender discrimination leads to inequality.
DeleteNowadays, we have modern Advertisements and most of the products are trying to send a message of gender equality through their adds.
DeleteIt is true that most of the advertisement were stereo typical but time is changing for example old and new advertisement of Cadbury chocolates showing altered gender roles. It is true that change of mindset needs more time but open outlook on gender equality will gradually take shape.
ReplyDeleteYes in most of the advertisements I have observed..we can come to know many things
ReplyDeleteMost of the beauty products and fashion sale ads have women whereas most daring acts like shown in soft drinks has males
ReplyDeleteMost of the ads project social and biological differences .
ReplyDeleteFrom 1990, add agencies are devoloped print and other advertisement . Men and women both are participation equally important now . In some cases the content of addvertisement should be maintained our values. Many. addvertisements are very interesting . After watching several times viewer's don't fill bored . I think women's are doing well in this particular field.
ReplyDeleteEarlier most of the ads use to project these differences but now as the time is changing we can see it's effect on ads also like vicks ad, mom is an army officer and papa is taking care of child at home.
ReplyDeleteIn the recent days, advertisements are found to be giving emphasis in female glamour in the name of showcasing their products. This tendency is stereotyping the women and giving wrong message to society. Some times these advertisements spark violence against. Whereas, in most of the advertisements, men are shown to be prudent in their features and indirectly promoting patriarchy. We need reforms in the advertisement sector to the advertisement more of promoting gender equality.
ReplyDeleteAdvertisements of modern days need reforms. They must place the men and women on equal platform and they must carry some constructive message to the rest of the society rather than provoking violence against women through stereotyping women and men.
ReplyDeleteWith the passage of time, the stereotyping has decreased. This shows the positive change in the mindset of people. Still a lot needs to be done
ReplyDeleteWith passing years gender equality and equity also depicting in advertisements. Thumps up advt earlier performed by male but now female is also doing this
ReplyDeleteAlthough there is change in way of presentation of men and women in modern advertisements and most of the products are trying to send a message of gender equality through their ads for example Ariel ad shows working women are doing double work than men and gives a message to help women in their chores at home but still there should be change in presenting women as a sign of glamour and just a showpiece.
ReplyDeleteBy Syeda Ayesha Siddiqua
Lot of bifurcation among men and women
ReplyDeleteNow as the time is changing we can see it's effect on ads like masala add, papa is cooking and mom says ,"wow kya khana banaya he"
ReplyDeleteWomen, in the old times, were used in advertisements to portray delicacy and tenderness. Today, women are not just a symbol of delicacy and tenderness; they portray sensuous as well as strong roles on the television. Women are also used to increase glamour in the advertisements. Women are above par with men in Print and Non Print media.
ReplyDeleteis true that most of the advertisement were stereo typical but time is changing for example old and new advertisement of Cadbury chocolates showing altered gender roles. It is true that change of mindset needs more time but open outlook on gender equality will gradually take shape
ReplyDeleteEarlier the gender biasing was quite common in advertisement but nowadays the scenario has been changing. In many ads it's been shown the women are in many good high posts while men are doing household works with wife. Still a lot is needed to improve.
ReplyDeleteAdvertisements are gender biased and promoting gender stereotyping among boys and girls. This should be stopped by the Government through sensoring.
ReplyDeletesome advertisements shows gender equality like Ariel surf but in some advertisements like harpic, only women are depicted as one to clean bathrooms. Such gender biased ad should be banned
ReplyDeleteYes,this is true that in many of the advertisement it is shown but now they have started showing the gender equality like males are helping the females and praising the work done by women. They are earning money and helping the males
ReplyDeleteTime is changing. World is changing.Some people are adapting with it while others still hold their orthodox thinking.Some companies are focusing on gender equality and making an effort for it.
ReplyDeleteEarlier the ads were gender stereotyped, always depicting women making tea in tea ads and doing cleaning in detergent ads but now advertisement s are also showing gender equality like recent Titan Raga ad , Cadbury chocolate ad ,Tata tea etc
ReplyDeleteGirls are selecting for nurture,household work, making food,ads,for attraction,etc and boys are earning money ..such things are stereotypical thinking through which we are going on..it should change from the early childhood education by the help of teachers...
ReplyDeleteTime has changed.Today women are above par with men in Print and Non Print media
ReplyDeleteToday woman are equally powerful as man in all aspects. So no media can say woman is inferior to man
ReplyDeleteThree dimensional houses, are very attractive
ReplyDeleteIt is a fact that advertisements of cosmetics and kitchen utensils are featured with female and things like beverages and commanding role are featured by male charecters. But there is a major change in advertisements too. As women takes up new roles in society, advertising agencies also are reflecting tose social reforms
ReplyDeleteAdvertise ment related with four vehicles or any adventrous men only project.Home appliances and textiles the both the sex are projected now a days.
ReplyDeleteNow today time has changed .Now women are above par with men in print and non print media.
ReplyDeleteIn the current scenario it is most important to alter the stereotype so that our next generation can understand that females are not inferior than men.
ReplyDeleteThe videos show some biological n social differences but education as a weapon can break all barriers
ReplyDeleteToday women are more powerful than men in all aspects.
ReplyDeleteMost of the adds related to fashion ,beauty and cosmetics are done by women baby care,home products adds also done by women but soft drinks, bike add, paints add etc are dominated by males.
ReplyDeleteMany dish washing, detergents, fairness cream show female models. As Megan Markle commented on the change in advertisements from women of America are tired of greasy utensils to people of America......
ReplyDeleteThough an attitudinal change is beginning to show, even today, products related to household goods, kitchen and advertisements dealing with emotions are endorsed by women as opposed to men who endorse cars and expensive gadgets
ReplyDeleteIt is observed that the advertisement for the products of bathing soap is generally done by women whereas the products of alcohol or cigarette is done by men. This is gender biased.
ReplyDeleteMost of the advertisement related to cosmetics, bathing soaps are depicted by women. Whereas, advertisement related to cars and other products are done by men. It basically depicting stereotypes and gender biased.
ReplyDeleteMost of the advertisements in print and non print, they are showcasing that women are the most beautiful in nature. So, they are exceeding their limits. This is also bad nowadays that women are not to be respected and only for beauty. In India, the advertising agencies are telling and making people to believe that women in dark colours are to be neglected and fair are admired by the men. This is totally idiotic idea they want to explore in the minds of the younger generations. This has to be ended by Government Laws.
ReplyDeleteAdvertisers provide messages and leave the meaning upto consumers to develop,they are interested in similarities and differencesin how men and womenreceive and evaluate information.
ReplyDeleteThere is a cery clear bias depicted in the advertisements. Women are primarily used to attract the customers or promote household items. Stereotypes exist in the industry and this shows the industry is not evolving with time
ReplyDeleteIf we compare modern generation advertisement with the primitive years, then there is slight improvement or I would rather say a reformation has just begun. Ads like Fair and Lovely, fair complexion has been pictured with stereotypical concept towards feminine role. Vim dish washer and other such ads are focusing on breaking down gender cliches. Things might change if we continue to raise voice for gender equality. Both feminine and masculine gender will be subject rather than object in the upcoming advertisement.
ReplyDeleteThe advertisements of today have moved much beyond the ones that were carried out 10 years ago. Then it was the norm to show the dieal woman as someone who is a good mother/taking care of house, children, needs of husband & in laws.. If career woman was shown; she was shown as a super woman mangaging both house and office. That trend has shown much needed improvement with more acceptance towards independent woman and trying to break the stereotyping of roles and responsibilities. Ads like Fair & Lovely also came under justified criticism and seem to be fading out of the mainstream media.
ReplyDeleteKinder joy is a chocolate product, which is famous among children. In the advertisement for this product, they show a pink kinder joy package for the girl and a blue one for the boy. Moreover, the gifts opened by the girl are generally barbie dolls, rings, kitchen related kits, sewing machines, and others which are considered to be enjoyed by girls only. And for boys, they put gifts like cars, superheroes, airplanes, transformers, and so on.
ReplyDeleteThese ads exploit the idea that colour preferences should be gender-based. If a boy happens to like the colour pink, he will be teased. They try to imply that girls should play with Barbie dolls and kitchen kits because they are supposed to do that in the future, whereas boys are entitled to be free and drive around and are strong and powerful like superheroes.
Advertisements can be one of the best tools for changing society. But instead of giving out the right message most of the ads convey a stereotypical message.
It is not necessarily required that women item is advertised by women only, our popular Bollywood actor Mr Akshayakumar advertising for sanitary pad for women. Actually, in India, discrimination between man and women is taught in the early education in the family so most of the school are failed to promote equality in children based on gender. Not only this, any reason which caused inequality in any child based on gender, caste, economic conditions, colour, etc will enhance this inequality.
ReplyDeleteRam kumar Rai
DeleteWomen usually are shown mostly as home makers in products related to cosmetics,clothes,food items etc and not much involving advertisement of cement,steel, cars, tyres,property something showing power
ReplyDeleteEven in 21 Century, Ads are gender biased.
ReplyDeleteAdvertisements are gender biased and promoting gender gap among boys and girls.Advertisements can be one of the best tools for changing society. But instead of giving out the right message most of the ads convey a stereotypical message.
ReplyDeleteGender discrimination will never reach to a solution for any problem. Who is doing is not a point at all but What you have done or How you have done it more important.
ReplyDeleteGender equality should be taught in schools
ReplyDeleteMost of the ads project social differences.
ReplyDeleteAdvertisements are a great tool in influencing the masses it's usually focussed on portraying females as delicate, homely decorative entity whereas for every strength based , decision making, determined activity it's a masculine image .....this bias needs complete revamping
ReplyDeleteThe recent advertisement I have come across is of a Gold jewellery ad. How beautifully it depicts the celebration of a girl child how every phase of her life is celebrated, but somewhere down the line there was a feeling creeping how will the less privileged feel.
ReplyDeleteAs many others I too feel truly why women are portrayed as soft beings who depend upon men for even a bicycle repair or for that matter advertisements many a times are far from reality and can hugely impact the tender minds.
Advertisements are the best mode of transforming the society if positively demonstrated especially regarding women's untouched n neglected issues basically of downtrodden sections of society
ReplyDeleteIt has to be teacher in schools to the students
ReplyDeleteAs we've seen most probably now this gender stereotypes has been removed as men also promoting the products kf household chores. This scenario has changed alot especially the ad of harpic or vanish
ReplyDeleteGender discrimination should not be there
ReplyDeleteGender discrimination is eating the society as an insect.
ReplyDeleteIn the earlier times, women are usually shown in cosmetic products and kitchen products. But nowadays they are shown as more empowered . They are shown to be employed as pilots, lawyers, engineers etc.. when these were considered to be only for males.
ReplyDeleteThe changing roles from stereotype to present day situations are evident in advertisements as well. The latest one is an old famous dairy milk add wherein now a lady batsman makes the century while the male friend dodges the security to enter the field
ReplyDeleteYes, most of the advertisement are gender biased. Even the women are considered as homemaker and they are not allowed to do work of their own choice by saying this work is not for girls . By time things are changing but not completely may be in future this kind of discrimination can't happen with girls or even for transgender.
ReplyDeletenow women are more powerful than men
ReplyDeleteGender Stereotypes shown through media leaves a lasting effect on the masses. Hence the media should be more aware and research before misleading minds by reinforcing gender stereotypes through advertisements where women who are fair must only get jobs or men who strong and must only endorse sports. The goal should be that all people no matter what they identify themselves as should have the right over the basic human resources. It should be normalized.
ReplyDeleteMen and women both are participation equally important now . In some cases the content of addvertisement should be maintained our values. Many. addvertisements are very interesting . After watching several times viewer's don't fill bored
ReplyDeleteNow a days, there is a lot of change in the way of thinking. I have seen an advertisement ( Cadbury dairy milk) in the older version the lady will be dancing when her pair was playing a sport. But, the new version is quite opposite to this. So, we can say that slowly the changes are taking place.
ReplyDeleteaddvertisements are very interesting . After watching several times viewer's don't fill bored
ReplyDeleteAlthough there is change in way of presentation of men and women in modern advertisements and most of the products are trying to send a message of gender equality through their ads for example Ariel ad shows working women are doing double work than men and gives a message to help women in their chores at home but still there should be change in presenting women as a sign of glamour and just a showpiece. Some advertisements show women as being glamorous and modern, while men are shown as taking care of kids which is good.
ReplyDeleteAdvertisement is a good way to make people aware of gender sensitivity.
ReplyDeleteEven today Among general people gender discrimination is prevailing which can be sociological and psychological issue in their Growth, physically and mentally thus we as responsible citizens must educate each and everyone to bring equality in our society .
ReplyDeleteSpecially the ads of washing clothes detergent powder and harpic and recommended only for ladies and the hard working action scenes such like coding ads they are recommended for gents this is an equality as shown in the society and which reflects in advertisement.
ReplyDeleteFairness creams promoting the skin complexion should be fair is stereotypical. Thanks to the short films being made that women do not need identified with any particular skin complexion
Earlier most of the ads use to project male dominating features but now as the time is changing we can see it's effect on ads also like vicks ad, mom is an army officer and papa is taking care of child at home.
ReplyDeleteAdvertisements shown on TV and in print media actually show the unsaid gender biased expressions and thoughts of society which claims to be gender equal in words but if we see at the subconscious level we can clearly highlight the rigidity of thoughts. EX: Most of the cleaning products are endorsed by females.
ReplyDeleteBiological and social differences are significant.
ReplyDeleteGender discrimination should be discouraged. Some are good where the male member is helping in household work.
ReplyDeleteNew breed of ads are bit more aware but still we can see quite a bit of gender stereotype in ads. Anything product that is soft or pedaling for emotional appeal have women. Also women have to be beautiful, nothing less than perfect is acceptable. Example selling homes or apartment. Woman or girl often are fair, tall, slim. Anything macho including finance matters like companies offering loan have males or their voice overs.
ReplyDeleteYes in most of the advertisements I have observed..we can come to know many things.
ReplyDeleteMost of the media and other advertisements are being plotted based on the thoughts shared in our traditional society based on the patriarchal system.
ReplyDeleteWith time there has been significant change in the advertisement. For example earlier only men were seen as an engineer but in modern advertisement women is also shown as an engineer.
ReplyDeleteRather than Depicting the reality of the gender sensitive issues, sterohyping them for the mere attractive natures hinder the very core of Gender equality, equity.
ReplyDeleteIt is true that society sows gender inequality through different print media . Household products advertisement consist only women images . Beauty products most of the images àre women whereas pen, car advertisement shows men's images . Social activity automatically gives the discrimination of gender
ReplyDeleteIs there is a gender discrimination in the printed media most of the beauty products household products advertisements consists women pictures. Nowadays some changes are there in some companies advertisements like dish washer, showing the women picture different way they are depicting their advertisement.
ReplyDeleteBeauty and fashion products advertisements have women while advertisements of cars and soft drinksshow males.
ReplyDeleteEarlier the gender biasing was quite common in advertisement but nowadays the scenario has been changing. In many ads it's been shown the women are in many good high posts while men are doing household works with wife. Still a lot is needed to improve.
ReplyDeleteIn ads most of beauty and fashion product doing by women's and stunts seens, cars, farm products are doing by mens
ReplyDeleteEarlier most of the ads use to project these differences but now as the time is changing we can see it's effect on ads also like vicks ad, mom is an army officer and papa is taking care of child at home. In ads most of beauty and fashion product doing by women's and stunts seens, cars, farm products are doing by mens .
ReplyDelete